Job Overview
Manage and lead marketing projects involving media, graphics, and video content. Make sure the company's brand image is clear and effective, and matches the overall marketing plan. Work closely with design and content teams, and give clear instructions to graphic designers.
Key Responsibilities
- Plan and manage public relations media, graphics, and video projects across both online and offline channels
- Control quality standards and ensure all graphic work adheres to the organization's Corporate Identity (CI) guidelines
- Brief graphic/video teams effectively and provide constructive feedback to enhance work quality and meet marketing objectives
- Collaborate with content teams to brainstorm creative ideas and establish communication strategies for each campaign
- Coordinate between marketing department and other divisions to ensure unified brand presentation and messaging
- Plan comprehensive media and video production from initial concept and script development through filming to post-production
- Monitor project progress and manage timelines efficiently for all deliverables
- Analyze results and optimize marketing plans based on published media performance and audience feedback