Key Responsibilities:
Media Relations & Outreach
Establish and sustain effective working relationships with technology and IT-focused media outlets, journalists, and content creators.
Actively support media initiatives tied to product launches, corporate announcements, and strategic branding campaigns.
Coordinate media sampling activities, including managing smartphone quotas for reviews and testing.
Content Development & Distribution
Assist in the drafting, localization, and distribution of press releases, media kits, and corporate announcements in alignment with brand messaging.
Work with cross-functional teams and third-party agencies to ensure the quality, timeliness, and accuracy of public communications.
Advertorials & Campaign Support
Manage and monitor advertorial content development and media placements, including briefing media partners and following up on deliverables.
Contribute to the ideation and execution of targeted PR campaigns across traditional and digital platforms.
Event Coordination
Provide PR support for events including press briefings, product launch events, and media engagement activities.
Facilitate on-site media interactions and ensure comprehensive media coverage is achieved post-event.
Monitoring & Reporting
Track and compile media coverage reports, analyze public perception and media sentiment, and provide actionable insights.