Product & Market Strategy:
- Develop and implement marketing strategies for dispersant products used in water treatment systems (e.g., cooling towers, boilers, RO systems, wastewater treatment).
- Identify and analyze market trends, customer segments, competitor products, and growth opportunities for dispersants.
Technical Product Marketing:
- Translate technical product features into clear value propositions for customers and partners.
- Collaborate with R&D and product development teams to align marketing initiatives with technical advancements and product enhancements.
Campaign Development & Lead Generation:
- Create and manage integrated marketing campaigns (digital and traditional) to promote dispersant solutions to target audiences.
- Support the sales team with tools, technical presentations, datasheets, and product demos.
- Customer Engagement & Support:
- Work with sales and technical service teams to gather customer feedback and understand application challenges related to dispersants.
- Organize and support technical seminars, webinars, trade shows, and customer workshops.
Content Creation & Digital Marketing:
- Develop compelling marketing content such as brochures, case studies, blog posts, white papers, and technical bulletins.
- Manage online presence and SEO/SEM efforts specific to dispersant solutions.
Regulatory & Compliance Awareness:
- Stay updated on environmental and industry regulations affecting water treatment chemicals, especially dispersants.
- Ensure marketing claims and materials comply with relevant standards and certifications.
Business Edge Personnel Services Recruitment Limited
