Key Responsibilities
Develop and execute brand strategies that enhance customer loyalty and align with ChaiXi Corporation’s vision and business objectives.
Manage communication initiatives across multiple platforms, including digital, print, and in-store channels, ensuring consistent and compelling messaging.
Oversee the creation of marketing materials, campaigns, and activations that reinforce brand identity and drive customer engagement.
Collaborate with internal teams, such as creative, marketing, and operations, to ensure seamless execution of branding and communication strategies.
Maintain and enforce brand guidelines to ensure consistency in tone, style, and visuals across all marketing materials.
Conduct market research and competitor analysis to identify trends and opportunities for enhancing brand positioning.
Monitor and evaluate the performance of communication campaigns, providing detailed reports and insights for continuous improvement.
Manage relationships with external agencies, vendors, and media outlets to ensure high-quality execution of branding initiatives.
Mentor and support junior team members, fostering a collaborative and innovative work environment.