1. Collaborate with the agency to design and implement lead acquisition solutions on LINE OA, including nurturing journey design, content development, and performance analysis.
2. Manage LINE OA account operations, covering basic functions, content planning, and calendar coordination.
3. Website and Hosting Management:
- Design and execute strategic initiatives
- Manage and cooperate agency/supplier to deliver new website functionalities
- Analyze web traffic and data collection
- Ensure PDPD compliance across all lead touchpoints
- Collaborate cross-functionally to ensure content accuracy and timely readiness real-time dashboards
4.Data Analysis and Develop in-house real-time dashboards
- Analyze website traffic and customer behavior and visualization
- Analyze known profile acquisition on CDP and visualization
- Analysis and evaluate lead acquisition and nurturing performance
- Initiate and apply AI use cases for lead generation and performance analysis
- Analyze AI model performance
5. Search Engine Optimization (SEO):
- Analyze search keywords and SEO performance
- Collaborate with agencies to develop effective SEO strategies for top search rankings