RLC Outsourcing is a Bangkok-based company offering HR Outsourcing services.
As our company has been growing rapidly over the past years, we’re looking to develop our marketing organization and better manage sales opportunities and leads with content marketing and marketing campaign build-outs: website content, blog, mailing and re-targeting, link building, etc. We are therefore in search of a marketing manager to help support our growth journey.
The position will be the primary driver of marketing and will have significant responsibility in managing and executing all marketing campaigns. This role will manage a team of 2 full marketing executives and occasional marketing interns.
The marketing manager will be given expert-level marketing and industry training and work closely with our sales, customer success, and operations teams.
Please Note: This is a digital-first role focused on content marketing, campaign automation, and performance-based strategies. We’re looking for candidates with hands-on experience in digital marketing rather than those from a purely traditional branding or PR background. If you are passionate about digital channels, SEO, and marketing tech—and eager to work in a data-driven, fast-paced environment—you’re the kind of person we want to talk to.
The marketing manager will be assisted by an internal marketing team to achieve the following tasks:
- Market Research - Research competitors, identify content opportunities, monitor Google Trends, and share recommendations to company top management.
- Content Creation - Oversee the creation of content for marketing materials, websites, social media, email campaigns, videos and other marketing channels as per campaigns requirements.
- Campaign Management - Manage all marketing and website activities in the company CRM (Hubspot) and WordPress website, follow up with responsible parties, and make sure projects are completed on time.
- Campaign Optimization - Review analytics for all content, SEO, and advertising campaigns daily/weekly, identify issues/opportunities and share with leadership.
- CRM & Data Management - Ensure the captured leads are properly tagged/categorized, and the data remains up-to-date. Monitor CRM leads feeding from the website and other acquisition channels. You need to have experience or be comfortable working with a CRM.
- Email marketing - Run the newsletter, nurturing, and email campaigns for existing and new leads using the provided software solutions
- Search Engine Optimization - Ensure optimized title tags, headlines, and page slugs. Identify content gaps within articles and web pages and propose improvement. Keep the company GMB profile updated.
- Knowledge Base creation - Develop, maintain and update the company internal knowledge base for clients and prospects
- Offline Marketing - Manage external events for RLC such as trade shows, conferences, exhibitions participations
- Vendor Management - Coordinate with marketing vendors or external partners, which might include website vendors, freelance designers, content editors, ads campaign specialists, etc
- KPIs Reporting - Collect and compile monthly KPIs on the website, SEO, and campaign performance and share with management for monthly reviews. Monitor and report on the effectiveness of marketing communications and strategies.
- Strategy Development: Contribute to the company marketing strategy development in order to stay top of mind for existing clients and attract new leads.
- Team Management: Lead, direct, and coordinate marketing efforts to ensure the team meets organizational goals. Manage 2 marketing executives and marketing interns
- Budget Management: Manage the marketing budget to maximize ROI and meet financial objectives.
- Brand Management: Maintain brand integrity across all company marketing initiatives and communications.
- Collaboration: Work closely with other departments, such as sales, operations and client success, to align marketing strategies with overall business goals.
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