Key Responsibilities
Assist in developing and implementing marketing strategies (food) for trading channels, focusing on food product visibility and sales growth.
Collaborate with the sales team to execute trade promotions, ensuring effective placement in both traditional and modern trade channels (food industry).
Conduct market research to understand customer behavior, monitor competitors, and identify trends relevant to trading operations.
Track and analyze the performance of trade marketing campaigns, providing reports and recommendations for improvement.
Maintain relationships with external vendors, distributors, and trade partners to ensure timely delivery of marketing resources.
Ensure all marketing initiatives align with brand guidelines and maintain a consistent image across trading channels.