Key Responsibilities
1. Marketing Strategy & Brand Management
Develop and implement marketing strategies to strengthen brand positioning in the diamond and jewelry market.
Identify market trends, customer preferences, and competitor activities to optimize marketing efforts.
Oversee brand storytelling, ensuring a consistent and compelling brand identity across all channels.
2. Digital Marketing & E-Commerce
Lead digital marketing campaigns, including social media, content marketing, SEO, and online advertising.
Collaborate with e-commerce teams to enhance online sales channels and customer experience.
Monitor digital analytics to assess campaign performance and optimize strategies.
3. Sales & Retail Marketing
Develop retail marketing strategies to enhance in-store and online customer experiences.
Collaborate with sales teams to design promotions, events, and loyalty programs.
Establish relationships with high-end retailers, boutiques, and distributors to expand market reach.
4. Product Marketing & Launches
Plan and execute successful product launches, ensuring alignment with market demand and business goals.
Work closely with product development teams to create marketing materials that highlight product uniqueness.
Manage the creation of visual and written content, including catalogs, advertisements, and social media assets.
5. Public Relations & Influencer Partnerships
Build and maintain strong relationships with media, influencers, and luxury brand ambassadors.
Plan and execute PR campaigns to generate media coverage and enhance brand credibility.
Organize high-profile events, fashion shows, and exhibitions to showcase jewelry collections.
6. Market Research & Data Analysis
Conduct in-depth market research to understand customer demographics, purchasing behavior, and emerging trends.
Use data analytics to track marketing effectiveness and adjust strategies accordingly.
Provide reports and insights to senior management on marketing ROI and competitive positioning.
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