Key Responsibilities
1) Account Acquisition & Growth
● Identify, target, and open new B2B accounts in priority areas (e.g., bars, restaurants,
cafés, hotels, clubs, specialty retailers, premium grocery, mini-chains, corporate
accounts, and other assigned channels).
● Build relationships with owners, managers, category buyers, and decision-makers.
● Drive repeat orders, expand SKU listings across beverage + snack/food categories, and
grow account volume.
● Support account onboarding, ordering setup, and CRM/account documentation.
2) In-Market Sales Execution
● Execute weekly/monthly route plans and account visits to hit volume, distribution, and
visibility targets.
● Ensure correct product placement, menu/visibility, shelving, and POS execution.
● Train staff on product knowledge, brand story, and selling points when required.
● Support pricing discussions, promo deals, visibility placements, and contract renewals.
● Actively push prioritized brands/SKUs based on management direction.
3) Trade Marketing & Activation Support
● Coordinate with trade marketing/brand teams to roll out promotions, tastings, sampling,
events, and visibility tools across categories.
● Help install and maintain POS materials (e.g., menu placements, tent cards, shelf talkers,
display units, fridge/shelf branding).
● Track activation performance and provide feedback to improve future campaigns.
4) Reporting & Internal Coordination
● Submit accurate sales reports (daily/weekly/monthly), including orders, account status,
and pipeline.
● Monitor competitor activity, category trends, pricing, and new launches; share
actionable insights.
● Coordinate with logistics/operations to ensure clean deliveries and fast resolution of
service or stock issues.
● Gather customer feedback and relay it to management for portfolio/pricing/marketing
improvements.
5) Startup Flexibility & Portfolio Expansion
● Support sales of any products assigned by management — including beverages, snacks,
chocolates, tempeh chips, or future categories and Phatara 8 products.
● Adapt quickly as new brands enter the portfolio and priorities shift.
● Take initiative on opportunities beyond the brief if it helps grow the business.
Phatara 8 Co., Ltd.
