Formerly C.P. Convenience Store Company Limited, was established in 1988  by Charoen Pokphand Group to conduct the convenience  store business  in Thailand  under  the  “7-eleven” trademark.  The Company was granted a license to use the trademark from 7-eleven, Inc., USA. In 1989,

In 2007, the Company plans to establish another 400 - 450 new outlets both as stand-alone stores and store located in PTT gas stations to reach more target customer both in Bangkok, the vicinity and provincial areas.

The company aims to be the leader in convenience store business in Thailand that can satisfy the ever-changing demands of customer.  The Company will focus on its strength, offering “convenience” to customer in purchasing goods and service through 7-eleven outlets that expand across the country and most of which are open 24 hours a day