Brand Manager

บริษัท บี ฟิต ฟอร์ ไลฟ์ จำกัด

ความงาม/เครื่องสำอางค์

วันนี้

สมัครงานทันที

ดูตำแหน่งงานในแท็ปใหม่

คุณสมบัติพื้นฐาน

งานประจำ

4 - 10 ปี

กรุงเทพและปริมณฑล

ปริญญาตรีหรือสูงกว่า

50,000 - 100,000 บาท/เดือน + Commission

หน้าที่และความรับผิดชอบ

Job Title: Brand Manager

Location: Bangkok / Remote 

Job Type: Full-time 

We’re looking for a Brand Manager with a strong end-to-end brand ownership mindset—someone who can bridge brand strategy, product development, and commercial execution.

This role goes beyond traditional marketing. You’ll work closely with the Business Director to manage the brand holistically: from brand positioning and campaigns to new product development (NPD), factory coordination, stock planning, and launch execution and driving both sales and long-term growth.

You’ll play a key role in turning ideas into real products, real campaigns, and real revenue—working hands-on across marketing, sales, operations, and suppliers. This is a fast-paced, collaborative role for someone who enjoys both creative thinking and execution on the ground.

Key Responsibilities

Brand Strategy & Business Ownership

Define and evolve brand identity, positioning, and messaging across all platforms.
Build brand plans that support both short-term sales performance and long-term brand equity.
Ensure alignment across brand communication, product direction, and commercial priorities.

Product Development (NPD) & Factory Coordination

Lead and support new product development (NPD) from concept to launch.
Coordinate with factories and suppliers on formulation, packaging, timelines, MOQs, and pricing.
Manage product launch readiness across marketing, sales, and operations.

Stock Planning & Execution Support

Collaborate with operations and supply chain teams on stock planning, forecasting, and replenishment.
Monitor stock levels to support campaign planning and prevent overstock or shortages.
Support ordering decisions based on sales trends, launch plans, and promotional calendars.

Campaign Management & Content Execution

Lead end-to-end execution of brand and product campaigns—from concept to launch.
Oversee content creation across digital, social, paid media, and CRM.
Brief creative teams and ensure consistency across all assets and touchpoints.

KOL & Influencer Collaboration

Identify, engage, and manage relationships with KOLs, influencers, and content creators.
Develop collaboration strategies that align with brand image, product focus, and market trends.
Track content delivery, performance, and engagement.

Cross-Functional Collaboration

Work closely with sales, telesales, e-commerce, and operations teams to align plans and timelines.
Support promotions, launches, and channel-specific initiatives with clear messaging and assets.
Act as a central point connecting brand, product, and execution teams.

Market Insight & Optimization

Analyze campaign and product performance to identify opportunities and gaps.
Monitor consumer behavior, market trends, and competitor activity.
Use data and insights to continuously refine brand, product, and launch strategies.

คุณสมบัติ

Bachelor’s degree in Marketing, Business, or a related field
Minimum 4 years of experience in brand, marketing, or commercial strategy roles
Strong creative sensibility with commercial thinking
Strong experience in content creation, campaign planning, and managing collaborations with influencers and KOLs.
Experience leading campaigns across paid media, digital content, and influencer marketing
Highly organized, collaborative, and outcome-focused
Familiarity with tools like Meta Ads Manager, Google Analytics, Klaviyo, etc. is a plus
Industry experience in beauty, wellness, or FMCG is a plus

สวัสดิการ

ค่าทำงานล่วงเวลา
ทำงานที่บ้าน
ทำงานสัปดาห์ละ 5 วัน
ประกันสังคม
ประกันสุขภาพ
ประกันอุบัติเหตุ
เที่ยวประจำปี หรือเลี้ยงประจำปี
เบี้ยขยัน, ค่าตอบแทนพิเศษ
โบนัสตามผลงาน/ผลประกอบการ

บริษัท บี ฟิต ฟอร์ ไลฟ์ จำกัด

เกี่ยวกับบริษัท

Be Fit For Life is a fast-growing leader in the fitness and wellness industry, dedicated to helping individuals achieve their health goals through personalized coaching, premium-quality supplements, and expert-led content. We are committed to making wellness accessible, practical, and inspiring, empowering people to live healthier, stronger, and more balanced lives.

Why Join Us